GU Announces Roctane Ultra Endurance Energy Gel
June 24, 2008 · Filed Under Business & Product News
GUsports, an innovator in the sports nutrition category, today announced the introduction of Roctane - an important advancement in nutrition for serious athletes. Roctane is a premium gel originally formulated by company founder Dr. William Vaughan to fuel his daughter Laura’s course record at the Hardrock Hundred Mile Endurance Run. The gel has since been used by select members of endurance racing communities, chiefly sponsored GU athletes such as World Champion triathlete and Olympic medalist Michellie Jones.
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