GORE-TEX Launches Online Community

GORE-TEX brand launched a new online community called MyExperienceMore.com geared towards outdoor enthusiasts of all levels and activities. The new site wants to be a hub for outdoor fans where they can communicate with one another and share photos and videos. When you register you have access to a series of forums for many different sports as well as a section were you can upload pics and videos in your profile and share it with other site members. You can also ‘follow’ and ‘be followed’ and share personal messages with other members.

Although the site does not have the 2.0 look you would expect in a 2009 online community, I’m sure more features will be added along the road. The community seems to already have more than 6,000 members, which will enhance its main purpose: to connect outdoor enthusiasts. And to engage the outdoors community, GORE-TEX has presented the “Experience More Challenge,” an online contest to have a chance to win ‘the experience of your dreams’. This is how it works:

Members can submit photos of themselves “experiencing more” outdoors, and the online community will rate these experiences. Entries receiving a certain average rating will then be considered for six finalist positions, chosen by a panel of Gore representatives. The six finalists will receive GORE-TEX gear and will be reevaluated by the online community, who will vote for the winner of the “Experience More Challenge.” The Grand Prize Winner will receive up to $10,000 towards planning his/her own dream experience, including expenses and gear. Additionally, the GORE-TEX brand will donate $5,000 to one of 10 participating outdoor non-profits, to be selected by the Experience More Challenge winner.

Community members will also benefit from special promotions and offers from Gore’s partner brands and retailers.